What is the best time to post on Instagram

On this page, you will be shown what the best time to post on Instagram is and how to get lots of engagements on your post.

Instagram has become a go-to platform for creators looking to build a fan base. However, growing an audience is not always easy because you compete for eyeballs with many other creators, businesses, and brands.

Each brand has a unique sweet spot for posting on Instagram. This is because each brand on social media caters to a distinct audience with distinct behavior patterns.

Sharing photos and Reels at optimal times is a great way to avoid this stumbling block – if your content appears in your audience’s feed while they have time to interact with it, it is more likely to succeed.

Many platforms have conducted research into the best time to post on Instagram, and the general consensus is that there are numerous factors to consider. The size of your audience, level of engagement, location, and, most importantly, the algorithm can all influence whether or not people see your content.

It may appear difficult to determine when to schedule your content at first, but research by Influencer Marketing Hub shows that the following times (in EST) are the most ideal:

The best time to post on Instagram are:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 9 AM
  • Thursday: 7 AM, 8 AM, 11 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

However, we recommend that you focus on this data only if you’re just getting started. Once you’ve amassed a large enough following, you’ll need to use Instagram’s proprietary data to determine when your followers engage with your content and incorporate that information into your content strategy.

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How to find the best time to post

First, consider the type of performance you want to achieve: brand awareness or engagement. Depending on your goals, your approach to scheduling Instagram posts may differ.

Which of your previous posts received the most views? When did you share them? And how do these posts differ from those that receive likes? What do the statistics say about your most compelling content?

Your Instagram insights and analytics are your most reliable source of information here. However, not all analytics tools are created equal. Some social media management tools can assist you in avoiding tedious data crunching.

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